When the economy got tough, she faced it head on by starting her own consultancy: Glass Half Full Communications. PR employers, I’m happy to introduce you to Jessica Griffin, whom you may already know as @GlassHalfFullPR.
What sort of PR background do you have? Feel free to include any education, jobs, internships or freelancing experience.
I’ve been in the PR industry for about 5 years. I’ve been in love with this profession since high school in Buffalo, NY at Mount Saint Mary Academy. I was lucky that our PR and marketing director took me under her wing to help host events and open houses. I then attended Canisius College, also in Buffalo, and graduated in 2004. During that time I completed internships for the local Citadel Communications radio stations, the Buffalo Sabres hockey team and a boutique PR and public affairs agency, E 3 Communications.
After graduation I was chosen to do a summer internship in New Orleans, LA with one of the top boutique PR firms in the nation, Deveney Communications. After completing that internship and re-locating back to Buffalo, I worked as a copywriter for The Buffalo News in their marketing department and a marketing intern at Curbell Plastics.
In the summer of 2005 I secured a full-time communications position with the University at Buffalo alumni office. For two and a half years I helped to facilitate the online alumni community, plan alumni/student events and be the eyes and ears of the alumni community. It was a great challenge. During that time I began my graduate school education at St. Bonaventure University. Halfway through grad school I was offered a development and marketing position with Beechwood Continuing Care, a premier senior-care organization in Western New York. Working in the non-profit sector was another great experience and it gave me a great outlook on the world. By graduation in December 2008, due to the economy, that position was about to be phased out and I decided re-locate with my fiancé to Greenville, SC for his new employment.
Moving during a down economy was not easy but it gave me a chance to brand my talents and myself. I started my own consultancy in the beginning of 2009 called Glass Half Full Communications. I primarily focus on public relations including social media tactics with local organizations, agencies and start-up/entrepreneurial companies, such as, Asurency, an identity theft protection company. I have also consulted on project management with name brands like Dirt Devil.
I am heavily involved with the Public Relations of Society for the past 5 years, attending many events and networking with great people. Recently I have also joined the American Advertising Federation of Greenville and serve as their Communications chairperson.
What are your PR passions and strengths? What drives you to pursue this career?
Ultimately I think PR is about building strong relationships. That is one of my biggest strengths. Whether building relationships with the national, local and regional media or local organizations to build community involvement, I do it well. I have always felt that my creative spirit fuels my passion for informing and educating the public. At many points in my life I wanted to become a journalist, so I know I have that background for writing well and informatively. And that is a necessity to be a good PR professional.
In what sort of environment are you hoping to work? This can include everything from city/state location to corporate/non-profit/agency preferences.
I’m always looking to diversify myself and with experience at the agency, corporate and non-profit level, I know can be a good fit in anything.
I can see myself working in an agency environment that promotes both traditional and non-traditional PR (social media, etc.) I also would enjoy working in a corporate environment that does the same, with an open-mind for new and emerging media technologies. As far as location, I’m looking for agencies, companies and organizations up and down the east coast. I would particularly like to re-locate to cities such as: Boston, Philadelphia, New York City or Washington DC.
Why should you be hired into a PR position? What makes you special?
I think I dare to be different and take things to the next level. I have always been a very ambitious person and I bring that to my work and the organization I’m working for. Also when working on a project I tend to do as much research as I can. I want to be able to know what the audience I’m working to reach is thinking.
What is the best way for employers to get a copy of your resume?
LinkedIn is going to be the best way. It is as up-to-date as my resume document: http://www.linkedin.com/in/jessgriffin
They can get more information at my web site: www.glasshalffullimc.com
Employers can email me at email@example.com and I don’t mind sending a resume to them personally.
Is there anything else you’d like the PR community to know about you?
I believe the PR industry is going through a mass shift in the way things are done. I find it fascinating and I cannot wait to see what happens next. With the emergence of social media technologies, I find myself consumed with expanding my depth of knowledge. I consider myself a PR and social media enthusiast and I know I always will be. It is what I am passionate about and I truly believe you have to what you are passionate about to make difference in this world. And that is one of my biggest life goals.
I am always socializing and networking with other professionals both online and offline and I can be found at @GlassHalfFullPR via Twitter. Feel free to send me a tweet anytime and I’d love to chat.